Dunning emails that get cards updated

Why default billing emails underperform

Most billing platforms send one plain notice from a no-reply address. Customers skim it, assume it is spam or a phishing attempt, or never see it at all. The card stays broken, retries keep failing, and the subscription quietly cancels.

A good dunning sequence is short, specific and easy to act on: it says which payment failed, how much it was for, and gives a single button that fixes the problem without logging in.

How Revnio’s recovery emails work

Every failed payment gets its own email sequence:

• The first email goes out as soon as the failure arrives from Stripe, Chargebee or Paddle; follow-ups go out on the schedule you set (in hours after the failure).
• Each email carries a secure, expiring recovery link. The customer lands on a page where they can update their card or pay the open invoice through your billing provider.
• Templates are yours: subject, copy, brand colours and variables such as customer name and amount.
• Opens and clicks are tracked per email, so you can see which message actually got the card fixed.
• A/B tests compare template variants and can promote the winner automatically once the result is significant.
• Send-time optimisation can hold follow-ups until the hour each customer usually engages.
• The sequence stops as soon as the payment succeeds. If recovery fails, an optional win-back sequence (with an optional discount) can follow.

Before the payment fails

The cheapest failed payment to recover is the one that never happens. Revnio sends card-expiry reminders 30, 14 and 7 days before a saved card expires, using the expiry dates your billing provider shares.

Getting started

1. Connect Stripe, Chargebee or Paddle.
2. Pick a recovery template or write your own.
3. Set the email schedule (for example, immediately, then after one and three days).
4. Turn on automations. Every new failed payment starts a sequence.